Woofles
A dog treat bakery brand worth barking about — designed from a blank page to a fully working website.
A full brand built from a blank page — name, identity and website, designed to show what a complete process looks like.
Woofles is a demo site created for client presentation — a complete brand and website for a dog treat bakery, built entirely from scratch. Naming, logo design, brand identity, content and the final website were all designed and developed personally, from first idea to a live, working site.
As a demo project, Woofles started with nothing to build on — no name, no brand, no product — the goal was to show what a complete process looks like from a genuinely blank page.
Kidashi Design developed the name, logo, and full visual identity first, then wrote every page's copy around that brand voice, and built and published the whole thing as a fully working website rather than a static mockup.
The result is live at woofles-pi.vercel.app — presentable directly to prospective clients as a working example, not just a set of static images.
This project combined Kidashi Design's Brand Identity and Web Design services.
“A good name should feel obvious in hindsight — like it was always called that.”
Process & Approach
3 StepsNaming & Brand Identity
Developed the name, logo and visual identity from the ground up — a playful waffle-and-dog mark and a warm, appetite-friendly palette built to work as one coherent brand system.
Content & Website Design
All copy written and every page designed around the brand voice — warm and playful, structured to introduce a product and a name nobody has heard of yet.
Technical Build & Presentation
Built and published as a fully working website — ready to present directly to a prospective client as a live example rather than a static mockup.
Café Mira
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